IAMCP Leader Elena Baeva at Directions North America 2026

MSDW was on-site at Directions North America 2026 as a media partner and we took some time to chat with participants about the event and their outlook on the Microsoft channel. In this episode, IAMCP international president Elena Baeva joins us to discuss her work with the organization, some of her priorities as president of the organization, what makes this volunteer organization so effective as a partner-to-partner community. We reflect on some of the key themes of the event like growth in the BC channel, shifting market conditions, and the nature of partner businesses. And we discuss IAMCP's perspective on the challenge and opportunity of building community among Microsoft partners with different priorities and interests. Elena on LinkedIn: https://www.linkedin.com/in/elenabaeva/ IAMCP: https://www.iamcp.org/ Directions North America 2026 on MSDW: https://msdynamicsworld.com/directions-north-america-2026 https://www.youtube.com/watch?v=pVosucmRoXE