There is so much more to productive content than simply creating articles, blogs, videos and white papers. The content needs to maximize key product features. It needs to reflect the prospect’s buying stage and demographics. It needs to be effectively staged. And more. Heather Robinson, director of marketing for Fastpath, has years of experience getting results from content marketing in the enterprise software space and understands how and why to engage and nurture prospects with appropriate messages and touch points. In this Marketer’s Corner interview, she explains: The keys to breaking the content presentation process into stages; How to develop content marketing plans in conjunction with the sales team; Ways to deliver more educated content-created prospects to sales reps; How to determine the best followup content for new contacts; Maximizing the use of data to forge followup strategies for the sales team. https://www.youtube.com/watch?v=863pw_FEIHw

Drive innovation with an intelligent application that is easy to tailor, extend, and connect to other apps and services you already use. With Microsoft Dynamics 365 for Finance and Operations, you can accelerate time to market and adapt the application to your needs with personalized web and mobile apps, role-based displays, and featured embedded guides with customized filtering. Learn more: https://dynamics.microsoft.com/en-us/finance-and-operations/overview/ Thank you for watching our video! Stay up-to-date with the latest news and updates from the Dynamics 365 Team by visiting: https://dynamics.microsoft.com/en-us/ The opportunities don’t stop there! We urge our community to continue learning through the following resources: Content Library: https://explore.dynamics.com/h/ Dynamics 365 Blog: https://cloudblogs.microsoft.com/dynamics365/ Free trial: https://trials.dynamics.com/Dynamics365/Signup Subscribe to Dynamics 365 YouTube: http://www.youtube.com/c/MicrosoftDynamics365 Dynamics 365 on Facebook: https://www.facebook.com/msftdynamics365/ Dynamics 365 on LinkedIn: https://www.linkedin.com/showcase/microsoft-dynamics/ Dynamics 365 on Twitter: https://twitter.com/MSFTDynamics365?lang=en https://www.youtube.com/watch?v=iFerZNqRAQA

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