In this fireside chat, Emily He, Corporate Vice President, Business Applications Marketing at Microsoft sits down with Lynk & Co executives to discuss how the company is revolutionizing the customer experience within the automotive industry. Check out new capabilities for Dynamics 365 and Power Platform with the 2023 release wave 1 plans. https://learn.microsoft.com/en-us/dynamics365/release-plans/ Join the Microsoft Business Applications Launch Event Network to talk with Microsoft researchers and influence future events. https://Aka.ms/MSBizAppsNetworkPanel #Microsoft #MicrosoftDynamics365 https://www.youtube.com/watch?v=A4XgFyQnOLQ

Porsche Cars North America (PCNA) is a brand built on dreams and the promise of product and service excellence. To help its dealer partners better maintain customers’ vehicles, PCNA is using Microsoft HoloLens 2 and Dynamics 365 Mixed Reality apps—Dynamics 365 Guides and Dynamics 365 Remote Assist—to revolutionize the service experience. With Guides, technicians can view a 3D hologram of a car and go through remote training classes without the cost and time required to travel to a distant training center multiple times a year. When technicians get stumped by a troublesome issue on the job, they can get guided 3D aid by using Teams on HoloLens to call an expert in another location. PCNA is excited about the ways these technologies will streamline vehicle service, enhance technicians’ work lives, and attract top new talent to the company. View the full story at https://aka.ms/porsche-cars-north-america #Microsoft #MicrosoftDynamics365 https://www.youtube.com/watch?v=HpFfm054EVo

This episode is sponsored by emfluence. Following a recent webcast on data-driven email marketing, we speak with Monica Hoyer, marketing director at emfluence, to get her views on different ways to use business data in digital marketing. For Dynamics ERP and CRM users, it should come as no surprise that their systems offer a bounty of valuable data that marketers can incorporate into their planning and analysis if they have access to it. Data from sales interactions, customer service, orders, and other touch points can all factor into crafting more effective email marketing campaigns. We discuss different types of B2B and B2C scenarios where Monica has seen Dynamics and emfluence customers find new levels of marketing results by putting data to work. Show Notes: 1:45 – Top observations from the recent webcast with Jessica Best and Rick McCutcheon 3:00 – Guiding companies from basic to sophisticated email marketing 4:00 – What customer journeys are all about and understanding the key touchpoints 5:45 – How do organizations tie end goals back to marketing technology investments around data access 7:30 – Why Microsoft partners are in a unique position to bring better data to the marketing team 9:45 – Building effective email campaigns, and how one B2C firm evolved its approach 13:30 – The complexity of the online-offline interaction in marketing and sales journeys 15:30 – Technology that can enable more sophisticated scenarios For more on this theme from emfluence, check out the recording of the conversation Rick McCutcheon had with Jess Best on MSDW https://www.youtube.com/watch?v=o87CnLUEZrU