Talking about digital transformation to an Microsoft community audience is a little like talking about gold medals to Olympic athletes. They all understand, they have all heard it a hundred times before. But few have a good chance to reach the goal. Fortunately, strategic IT is not a winner-take-all sport, and our returning guest for this episode, Guus Krabbenborg of Dynamics and More, has been spreading the message that all organizations have the opportunity to transform by shifting their thinking, re-focusing some IT priorities, and demanding a different kind of relationship with their technology partner. Guus has a new book that tackles these challenges. We dive into Guus's motivation to create the book and his experiences in the last few years that shaped his message to customers and partners. Show Notes: 2:30 – Guus's outlook on digital transformation broadly 6:45 – Executive sponsorship and the tension between IT projects, strategic vision, and responsibility for success 11:45 – Why companies must refocus on their customers and engineer their business model accordingly 14:00 – The challenge of having a conversation with executives vs IT, and how Microsoft partners can do better 17:00 – Should partners try to be both strategic and tactical? Would they be better off breaking apart these duties? 21:45 – Why change is so difficult for Dynamics partner organizations 25:30 – How do you encourage clients to take action? 30:00 – Guus's new book and his reasons for writing it 36:00 – An alternative book sales model 40:00 – How will Microsoft and partners address the topic of modernizing their ERP methodology guidance LinkedIn: https://www.linkedin.com/in/guuskrabbenborg/ Email: gk@dynamicsandmore.com https://www.youtube.com/watch?v=_7QSKKB9wMA