Category: CRM



This episode is sponsored by Truvio. Enterprise systems bring order and control to complex organizations, but in the most challenging business processes like AP and commerce experiences, friction can persist. On this episode we are discussing how Truvio, the new brand representing SignUp Software and multiple Dynamics 365 solutions, works with partners to deliver real-world improvements to ERP customers. Our guests are Kris Marcus, Director of Partnerships at Truvio and Rob Ashe, chief revenue officer at SJS Dynamics. They share customer stories, market challenges, and decisions that partners must make today if they want to add value for their customers in a world where AI challenging business cases are leading to new thinking on technology investment. More from Truvio: If today’s conversation resonated, the next best step is to get clear on where you have the most friction: commerce experience, AP workload, or both and what success would look like in 90 days. If you’d like help pressure-testing your priorities, reach out to Truvio and SJS Dynamics for a short discovery conversation and a practical roadmap you can act on. https://www.youtube.com/watch?v=30eS8H68zBA



As 2026 rolls along, Microsoft partners understand that they operate in an ecosystem dominated by AI ambitions. But the channel story goes a lot deeper, and attendees at PartnerIn's inaugural Vibe conference brought a broad range of ideas, experiences, and stories with them. The event did not ignore AI, and some sessions dove into topics around how partners are incorporating it into end-to-end business processes, data mining, agent development, and security. But when Microsoft isn't overpowering the conversation, partners also enjoy opening up about other topics like business process standardization, managing consulting teams, creating more effective relationships between ISVs and VARs, and improving sales pipelines. In this MSDW Podcast episode, we share conversations recorded on-site at Vibe with three presenters: Joel Leichty of Cooptimize, Carol Smock of TechFluent Academy, and Tanya Henderson and Steve Endow of Blue Dragonfly. They each share a bit about what they brought to the event, what they were learning from others, and their outlook on operating in the Microsoft channel in 2026. https://www.youtube.com/watch?v=ufjlV30PgTs



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