Outcome-based Product Planning

Roadmapping is a flawed concept in the age of Agile. Maps, by their definition, are linear and we don't build linear products and services any more. We build continuous systems. Nevertheless, we have to be able to create and provide some plans for our teams, leaders and customers to set expectations about the ongoing improvements and future of the services we build. How do we communicate that effectively in a continuous world? How do we ensure the voice of the customer is included in these plans? In this talk, Jeff Gothelf will discuss the concept of outcome-based product planning. Using specific examples and detailed tools, Jeff will show how taking a customer-centric look at product strategy and creating continuously improving plans ensures the teams maintain their agility, customer-focus and ultimately, the success of their product. PUBLICATION PERMISSIONS:
Original video was published with the Creative Commons Attribution license (reuse allowed). Link: https://www.youtube.com/watch?v=qm4lVtLxQy4 https://www.youtube.com/watch?v=lySOXsOTkOg