MSDW Marketing Minutes, Episode 14: Maintaining a Human Touch in AI-Driven Marketing w Monica Hoyer

In this episode of the MSDW Marketing Minutes podcast, Adam Berezin welcomes Monica Hoyer, Director of Marketing at Emfluence, to discuss how ISVs and partners can leverage AI and marketing automation while maintaining a human touch. The conversation covers personalization, first-party data, omnichannel marketing, and AI-driven insights to improve customer experiences in the Microsoft ecosystem. Monica shares practical strategies for using AI to optimize marketing efforts, enhance customer interactions, and break down silos between marketing and sales teams.
Key takeaways from this episode: * AI and marketing automation should enhance, not replace, human connections * Aligning CRM and marketing automation bridges the sales-marketing gap * First-party data is the future of digital marketing * Omnichannel marketing requires consistency Learn more about marketing with MSDW: https://msdwmarketing.com https://www.youtube.com/watch?v=QrmdtcT9P7E