MSDW Marketing Minutes, Episode 13: ISV & SI Collaboration with Amanda Sherry of Western Computer

In this episode, MSDW’s Adam Berezin sits down with Amanda Sherry, VP of Marketing at Western Computer, to discuss ISV relationships, marketing strategies, and the evolving Microsoft partner ecosystem. Amanda shares her insights on how SIs evaluate ISVs, the importance of thought leadership, and the growing impact of AI on customer engagement. Whether you’re an ISV looking to strengthen your partner relationships or a SI seeking innovative solutions, this conversation offers valuable takeaways. Key takeaways from the conversation:
1. How SIs evaluate and select ISV partners
2. The role of marketing and thought leadership
3. Successful ISV partnerships in action
4. The growing role of AI in ISV solutions ISVs looking to thrive in the Microsoft ecosystem must stay at the forefront of innovation, maintain a strong customer-centric approach, and consistently demonstrate clear ROI to their partners. Watch the full episode to dive deeper into these insights. More MSDW Marketing videos: https://msdwmarketing.com/videos/ https://www.youtube.com/watch?v=q_CYlbsItHM