MSDW Marketing Minutes #9: Navigating partner and user marketing with Mary Miller

In this episode of the Biz Apps Marketing Minute, host Adam Berezin interviews Mary Miller, Marketing Director at PayTrace, about her journey in the Microsoft channel, PayTrace’s innovative B2B payments solutions, and her approach to marketing to both partners and end-users. Mary shares invaluable insights into the unique challenges and opportunities in financial services marketing and provides actionable strategies for ISVs to align with the needs of their audience. https://www.youtube.com/watch?v=TRnmj27kxtY