MSDW Biz Apps Marketing Minutes, Episode #15: Building Strong Microsoft Relationships w/ Kelly Mazur

In this episode of the MSDW Biz Apps Marketing Minutes podcast, host Adam Berezin speaks with Kelly Mazur, Director of Marketing at Evenica, about how Microsoft partners can build and maintain strong relationships with Microsoft to drive business growth. Kelly shares insights on how Evenica, as both an ISV and SI, balances these relationships, navigates Microsoft's evolving programs, and aligns marketing strategies with Microsoft's initiatives. They also discuss the role of relationship-building, co-branded marketing efforts, and staying ahead of Microsoft's frequent product and program changes. Key takeaways from this episode: • Building strong Microsoft relationships
• Aligning with Microsoft's messaging and initiatives
• Leveraging co-branded marketing opportunities
• Sales and marketing alignment for success See more videos on marketing in the Microsoft Business Applications space: https://msdwmarketing.com/videos/ https://www.youtube.com/watch?v=l1PVN3ZAn6c