Let Your Users Decide What They Want (Power of A/B Tests)

My talk is about letting the users help you understand what they need and if a particular feature is really useful for the users by using the technique of A/B testing. We are constantly running A/B tests to improve the customer experience by measuring the business metrics. Attend my talk to find out how to run A/B tests in your company at scale and what it takes to build the optimal tests. EVENT:
JS Kongress 2019 SPEAKER:
Narendra Shetty PUBLICATION PERMISSIONS:
Original video was published with the Creative Commons Attribution license (reuse allowed) ATTRIBUTION CREDITS:
Original video source: https://www.youtube.com/watch?v=X3nAAzavoAU https://www.youtube.com/watch?v=R48KFAyjFGc