In this episode of the Biz Apps Marketing Minute, host Adam Berezin interviews Mary Miller, Marketing Director at PayTrace, about her journey in the Microsoft channel, PayTrace’s innovative B2B payments solutions, and her approach to marketing to both partners and end-users. Mary shares invaluable insights into the unique challenges and opportunities in financial services marketing and provides actionable strategies for ISVs to align with the needs of their audience. https://www.youtube.com/watch?v=TRnmj27kxtY

In this video interview, we’re excited to celebrate NMB Solutions as part of the 2024 MSDW Marketing Impact Awards, which recognize exceptional achievements and contributions from ISVs and partners in the Microsoft Business Applications ecosystem. MSDW has awarded NMB Solutions the Branding Award, honoring their successful rebranding efforts that significantly elevated their visibility and impact in the Microsoft Dynamics 365 community. With a fresh logo, a redesigned website, and a targeted campaign to support the update, NMB’s rebranding stands as a testament to their commitment to innovation and strategic growth. In this discussion, Chris Morgan from NMB Solutions shares insights into their rebranding journey, the challenges they overcame, and how this transformation has strengthened their position in the Dynamics 365 ecosystem. Don’t miss this inspiring conversation about NMB’s dedication to excellence and their continued contributions to our community. https://www.youtube.com/watch?v=Grrb0T1MqKk

In this video interview, we’re thrilled to celebrate FYIsoft as a winner of the MSDW 2024 Marketing Impact Awards, which recognize exceptional achievements and contributions from ISVs and partners in the Microsoft Business Applications ecosystem. FYIsoft is the proud recipient of the 2024 New to MSDW Award, honoring a new MSDW partner that achieved remarkable success during their first demand generation campaign. FYIsoft’s strong performance included closing a deal early on, showcasing their ability to make an immediate and meaningful impact in the Microsoft Dynamics 365 community. Joining me is Kristi Grigsby from FYIsoft, who shares insights into their approach to marketing, the strategies behind their early success, and how they plan to build on this momentum in the future. Don’t miss this engaging conversation about FYIsoft’s journey and their dedication to driving innovation and growth in the ecosystem. https://www.youtube.com/watch?v=wgTSTN4qgKI