In this episode of the Biz Apps Marketing Minutes podcast, Adam sits down with @Sam Bush, Partner Marketing Director at @NetStock and host of the Ambush On Air podcast. With her extensive experience in the @Microsoft ecosystem, Sam shares her journey from a creative arts background to becoming a marketing innovator, offering actionable insights into partner marketing, team building, and the evolving dynamics of the Microsoft channel. Sam also critiqued outdated partner program models, suggesting that the future lies in integrating business development with marketing functions for a hybrid, relationship-focused approach. Takeaways summary: * Start small, think big: When building a partner marketing team, prioritize hiring curious, adaptable professionals who can balance strategy and execution. Focus on roles like content strategists and product marketers to lay the foundation for scalability. * Leverage regional expertise: Assign partner marketing roles by region or ERP to align with local market needs and provide better support for partners and users. * Be innovative and disruptive: Stand out in a crowded marketplace with creative campaigns and content that prioritize the needs of partners and users over self-promotion. * Future of partner marketing: The role is evolving into a hybrid function that blends marketing and business development, emphasizing engagement, relationship-building, and co-marketing opportunities. This episode is a treasure trove of insights for marketers navigating the Microsoft ecosystem. Sam’s innovative approaches to partner marketing and team building offer actionable strategies to improve engagement and drive success. To hear more about her journey and tips for scaling partner marketing, check out the full episode of the Biz Apps Marketing Minutes podcast. Learn more: * Ambush On Air: https://open.spotify.com/show/40sb0D8YRlj6q7nHyHm02w?si=5f8c0a7e470447a4 * MSDW Marketing: https://msdwmarketing.com https://www.youtube.com/watch?v=KvlDiR8BkY0

This episode is sponsored by Evenica. In this episode, Evenica's Kelly Mazur dives into the world of modern e-commerce technology, breaking down the key differences between Headless Commerce and Composable Commerce. She unpacks these buzzwords, explaining what they mean, how they work, and which strategy might be the best fit for your business. Mazur also shares real-world examples of third-party applications that integrate with Microsoft Dynamics 365 Commerce to help create tailored, innovative solutions. Whether you're an e-commerce novice or a seasoned pro, this episode provides actionable advice to level up your commerce game. Tune in to explore the future of e-commerce architecture and learn how to build a solution that works for you! For more information about working with Evenica, please visit Evenica.com. https://www.youtube.com/watch?v=VvQmQRLBIMI

Global chocolatier, Venchi, sets foundation for AI-powered personalized customer service with Microsoft Dynamics 365. Venchi expanded rapidly with the support of Microsoft Dynamics 365. To continue to share Italian allegria (joy) with customers worldwide, Venchi needed to build a personalized omnichannel retail program. With Dynamics 365 Commerce and Dynamics 365 Customer Insights, Venchi built a loyalty program to gather data on customers. From this foundation, Venchi is introducing AI-powered personalization through Copilot capabilities in the Store Commerce app. Venchi saves 1,500 hours annually by automating fulfillment. More accurate accounting and inventory management decreased the cost of goods sold by 2% year over year. And easy sign-up added 800,000 customers to the loyalty program in its first year. Learn more: https://msft.it/6057oFfj5 #Microsoft #MicrosoftDynamics365 https://www.youtube.com/watch?v=TNBXdIGp5cM