This episode is sponsored by emfluence. Bringing marketing automation to life requires alignment between executives and the teams they lead. In this episode, we break down how different roles like CMOs, marketing directors, and marketing managers work together to turn strategy into action. Our guest is emfluence President and CEO David Cacioppo, and he joins us to talk about tactical ways to get more out of your marketing technology investment. We discuss steps that marketing teams can take to improve lead management, customer retention, and tracking ROI. More from emfluence: If you’re ready to optimize your marketing automation strategy, check out emfluencemarketingplatform.com to learn more! https://www.youtube.com/watch?v=FF30LshumoQ

In this episode of the MSDW Marketing Minutes podcast, Adam Berezin welcomes Monica Hoyer, Director of Marketing at Emfluence, to discuss how ISVs and partners can leverage AI and marketing automation while maintaining a human touch. The conversation covers personalization, first-party data, omnichannel marketing, and AI-driven insights to improve customer experiences in the Microsoft ecosystem. Monica shares practical strategies for using AI to optimize marketing efforts, enhance customer interactions, and break down silos between marketing and sales teams.
Key takeaways from this episode: * AI and marketing automation should enhance, not replace, human connections * Aligning CRM and marketing automation bridges the sales-marketing gap * First-party data is the future of digital marketing * Omnichannel marketing requires consistency Learn more about marketing with MSDW: https://msdwmarketing.com https://www.youtube.com/watch?v=QrmdtcT9P7E

With a rapidly expanding portfolio of 60+ brands across 23 countries, Orkla Food Ingredients AS needed a unified digital backbone to streamline operations, boost collaboration, and scale efficiently. Disparate ERP systems were slowing cross-selling and warehouse operations, but Microsoft #Dynamics365 changed the game. "With Dynamics 365, we have total transparency and efficiency in sharing information and cross-selling—fueling our growth ambitions and profitability," says Steen Viberg, VP, Digital Operations, OFI. On track to have 5-6 go-lives per year, OFI is prepared to fully harmonize operations across all business units—enhancing efficiency, collaboration, and customer experience. Read the whole story today: https://msft.it/6059Uadbh #Dynamics365Finance #MsDyn365 #CustomerStory #Dynamics365Community https://www.youtube.com/watch?v=mtlPL2_i3c0