In this episode of the BizApps Marketing Minutes podcast, Adam Berezin welcomes Rick McCutcheon—Microsoft MVP and expert in sales process design and social selling—for a deep dive into modern channel sales strategies in the Microsoft Business Applications ecosystem. They explored the evolution of channel sales, the shifting dynamics between ISVs, SIs, and customers, and how partners can better educate, differentiate, and align with Microsoft to drive success in 2025. Here are three key takeaways from their conversation: * Partners must shift from reactive to proactive engagement * Thought leadership and specialization build credibility * ISVs and partners need to co-sell and co-market smarter More MSDW Marketing videos: https://msdwmarketing.com/videos/
MSDW: https://msdynamicsworld.com https://www.youtube.com/watch?v=9WmmxTzC3Cg

This episode is sponsored by PayTrace. Security and automation are top of mind for most CFOs and finance teams this year, especially when it comes to payments and accounts receivable. For Dynamics Business Central users, embedded payments can solve both pain points. Our guests, Jeremy Boogaart and Carlton Ortega of PayTrace, share the latest enhancements to Trace AR for Business Central. We talk feature updates, the team's collaboration with early adopter customers of Trace AR, and a bit about the product roadmap. And the PayTrace team will be at upcoming events, including Directions North America 2025 and DynamicsCon. They tell us more about what you can expect to learn from them in-person. If you're interested in hearing more about what's new with Trace AR for Business Central and how it can help your team, contact sales@paytrace.com or stop by one of PayTrace's two booths at Directions NA, Premier Sponsor Exhibit Booth: 115 and Expo Booth: 224 https://www.youtube.com/watch?v=VQcYEEURa0I

This episode is sponsored by SignUp Software. What does it really takes to control content in Business Central? Taking the perspective of Record to Report and the needs of office of the CFO, Business Central customers have key challenges they will need to account for. Our guests, Patrick Nguyen and Bob Monio of SignUp Software, take us through typical requirements they see related to auditability, accounting, and analysis. We also discuss how to best understand what Business Central can do out of the box and when an organization needs to look for more specialized capabilities. And we discuss the importance of SharePoint Online for most BC customers. The platform has continued to grow in popularity as a strategic component of more BC solutions, and Bob and Patrick explain the launch of SignUp Software's ContentGate for BC and how it works with SharePoint Online. Finally, we discuss SignUp Software's plans for Directions North America 2025, including their pre-event and the educational content they will be providing there. More from SignUp Software: If you want to learn more about SignUp Software, their products such as Content Gate for Business Central, and strategies for winning in the Office of the CFO – join them for their upcoming Partner Day at Directions North America in Las Vegas on April 6th. For more information you can also check out their website at www.signupsoftware.com. https://www.youtube.com/watch?v=_4rKk6RXNzI