When today's guest, Guus Krabbenborg, talks to Dynamics 365 partners and their customers, he likes to ask them about some of the more challenging topics in a typical ERP project: what does success really look like when each party is being honest about their goals and motivations? And why do so many projects fail to meet those goals? Guus shares his perspective with us on customer project preparation, some of the continuing challenges of cloud ERP projects, and the role he believes Microsoft should be playing in today's Business Central partner channel. He also shares customer anecdotes and his outlook on Directions EMEA 2024. Show Notes: 4:00 – What does project success really mean and why does the "on-premises way" still pervade partner perspectives? 11:00 – Why customer happiness should be a driving metric of partner success 13:30 – Presenting a direct message to customers and prospects – how Guus does it and why partners should get better at it 15:45 – The real guidance that partners need to give clients for success 19:30 – A story of an AX/F&O customer executive's mistakes 29:00 – Why partner success at Microsoft is still largely focused on sales and revenue More information More on ERP Masterclasses: www.erpmasterclasses.com A related customer story from Guus https://www.youtube.com/watch?v=is87VIhtMGc

Explore how Teleperformance, Sandvik Coromant, Merck, and Build-A-Bear Workshop are harnessing the power of next-generation AI with Microsoft Copilot, Dynamics 365, and Power Platform to boost productivity, transform customer experiences, and improve business performance. Join us for the on-demand Microsoft Business Applications Launch Event: https://aka.ms/MicrosoftBizAppsLaunchEvent
Learn more about 2024 release wave 2: https://aka.ms/BALE102924 #Copilot #Dynamics365 #powerplatform https://www.youtube.com/watch?v=j1k9JCMor5Y

In this edition of the Biz Apps Marketing Minute, Khaled Nassra sits down with Adam Berezin from MSDynamicsWorld to tackle an important topic—webcast fatigue. With more companies adopting online events and hybrid models, they are challenged to keep webcasts engaging and productive for the audience. Adam, with his wealth of experience, shares key insights from MSDW’s approach to running webcasts that keep the Biz Apps community informed, engaged, and returning for more. Here are the key highlights from this week’s episode: ** The importance of targeted content
Adam emphasizes that the days of broad-based webcasts are over. For a webcast to be successful today, it needs to be laser-focused on a specific audience and subject matter. For example, a webcast for D365 Finance users in the manufacturing sector should address their exact needs and challenges. Webcasts that are too general no longer drive the same level of engagement—they must align with both the audience and the content to resonate effectively. ** Promotion on the right platforms
Having great content isn’t enough if you’re not promoting it in the right places. Adam highlights that targeting is crucial, noting that MSDW’s platform has over 100,000 registered users who can be hyper-targeted for specific webcasts. He stresses the importance of ensuring that the platform where your webcast is promoted aligns with where your target audience is, as this greatly increases the likelihood of registrants attending and engaging with the content. ** Combatting webcast fatigue and empirical data
Contrary to popular belief, Adam shares that MSDW hasn’t seen any signs of webcast fatigue. In fact, their data shows a 29% year-over-year increase in registrants and a 23% increase in attendees. The key to this success lies in the niche targeting capabilities and ensuring that content directly addresses the needs of the audience. Moreover, the demand for on-demand content has skyrocketed, with a 63% increase in consumption after the live sessions, proving that webcasts remain a valuable tool when done correctly. https://www.youtube.com/watch?v=HPQs7v6BU3o