This episode is sponsored by Evenica. Manufacturers have made a lot of progress on their e-commerce journeys in recent years, and Microsoft Dynamics 365 Commerce offers some interesting ways for these companies to achieve sales and broader customer experience goals. Our guest, Stefanie Richter of Evenica, explains how manufacturers are approaching commerce plans today and how those decisions influence technology investment. Stefanie shares her takeaways from this year's NRF BIG Show, a retail-focused event that also offers interesting perspective for other industries. And she tells us about some specific Dynamics 365 Commerce scenarios Evenica is working on with clients, making the product a hub for the organization that brings together ERP and CRM. Show Notes: 1:00 – An introduction to Evenica and their role in the Microsoft channel 2:45 – What the manufacturing industry is doing with e-commerce broadly today? 4:30 – What are manufacturers' priorities when Evenica works with them? 6:30 – NRF BIG Show takeaways and the expectations of B2B digital commerce experiences 8:30 – How Dynamics 365 Commerce adapts to different industries 10:30 – Do we still need to talk about "e-commerce" and isn't it all just commerce now? 11:30 – How Evenica positions D365 Commerce to clients 13:30 – What it means to position commerce as a hub for ERP and CRM while maximizing customer engagement 14:30 – How Evenica is engaging with manufacturers and other industry-focused partners in the Microsoft channel 17:45 – Extending the capabilities of D365 Commerce for more specific manufacturer needs Evenica specializes in Dynamics 356 Commerce implementations, and they have a growing portfolio of their own IP that extends and amplifies the capabilities of Commerce. With a unique industry-specific approach, Evenica is able to offer custom solutions for brands in retail, manufacturing, healthcare, beverage & cannabis, government and more. For more information, please visit evenica.com. https://www.youtube.com/watch?v=zO3OPMFqyU8