In this episode of the BizApps Marketing Minutes podcast, host Adam Berezin welcomes Erica Hakonson, Founder and CEO of Maven Collective, to discuss how Microsoft partners can stay competitive in 2025. The conversation explores differentiation strategies, the impact of AI and Copilot, leveraging Microsoft’s partner programs, and the role of AppSource in expanding market reach. Key highlights from this episode:
1. Standing out in the Microsoft partner ecosystem
2. Aligning with Microsoft's priorities without losing your identity
3. The growing importance of AppSource & Microsoft Partner Designations
4. AI's role in marketing and business growth As partners navigate a rapidly changing ecosystem, Erica’s insights reinforce that success lies in balancing innovation with strategic execution, ensuring that partners not only adapt but thrive in the evolving Microsoft landscape. https://www.youtube.com/watch?v=A6mKtIXFvQ4

In this episode of the Biz Apps Marketing Minutes podcast, host @Adam Berezin welcomes @Beth Clarkin, Director of Partner Marketing at TrueCommerce, to discuss how ISVs can build trust and credibility within the Microsoft ecosystem. With a fresh perspective and innovative strategies, Beth shares how TrueCommerce has established itself as a trusted partner and how relationship-building has become the foundation of their success. Key highlights from this episode:
1. The role of trust in building relationships
2. Innovative marketing strategies for building credibility
3. Leveraging partner advocacy
4. Overcoming challenges in a competitive space https://www.youtube.com/watch?v=A1cCKlvPLv0

This episode is sponsored by SignUp Software. On this episode, we are exploring how companies approach Procure to Pay and why the concepts, process and technical capabilities surrounding it have gained so much traction. Procure to pay typically includes accounts payable processes, but that's only part of the story. My guests on this episode, Bob Monio of SignUp Software and Brendan Coffey of Mekorma, explain more about the business case for payment services working together with AP automation software and how that broader vision offers benefits like reduced fraud and improved cash management. Bob and Brendan share their views on investing to improve procure to pay , including the recently announced joint partnership between Mekorma and SignUp. And they share their experiences working with companies looking to both better automate and optimize financial capabilities. More from Mekorma: For more information on how your organization can take advantage of the integrated Procure to Pay system discussed today, add payment processing to your AP environment, or if you’d like to discuss further the solutions offered by SignUp and Mekorma for D365, contact Bob Monio. You can reach him by email: bob.monio@signupsoftware.com or by phone: +1 612.293.8558 https://www.youtube.com/watch?v=Wx8sDNEGDDQ