This episode is sponsored by emfluence. Following a recent webcast on data-driven email marketing, we speak with Monica Hoyer, marketing director at emfluence, to get her views on different ways to use business data in digital marketing. For Dynamics ERP and CRM users, it should come as no surprise that their systems offer a bounty of valuable data that marketers can incorporate into their planning and analysis if they have access to it. Data from sales interactions, customer service, orders, and other touch points can all factor into crafting more effective email marketing campaigns. We discuss different types of B2B and B2C scenarios where Monica has seen Dynamics and emfluence customers find new levels of marketing results by putting data to work. Show Notes: 1:45 – Top observations from the recent webcast with Jessica Best and Rick McCutcheon 3:00 – Guiding companies from basic to sophisticated email marketing 4:00 – What customer journeys are all about and understanding the key touchpoints 5:45 – How do organizations tie end goals back to marketing technology investments around data access 7:30 – Why Microsoft partners are in a unique position to bring better data to the marketing team 9:45 – Building effective email campaigns, and how one B2C firm evolved its approach 13:30 – The complexity of the online-offline interaction in marketing and sales journeys 15:30 – Technology that can enable more sophisticated scenarios For more on this theme from emfluence, check out the recording of the conversation Rick McCutcheon had with Jess Best on MSDW https://www.youtube.com/watch?v=o87CnLUEZrU

This episode is sponsored by Mazars. Microsoft continues to support Dynamics 365 mixed reality applications to support training and remote work scenarios, and the products get even more interesting when viewed against the backdrop of the rest of the Dynamics 365 and Power Platform portfolio's evolution. Our guest, Mazars solution architect and Microsoft MVP Chris Segurado, has been working with the D365 mixed reality hardware and applications for three years, both with Mazars clients and in the development of presentations and other content for the community. He shares an update on how the technology has evolved and what Microsoft customers can do today to get started with planning for mixed reality scenarios in their operations. Show Notes: 2:00 – Chris's journey with mixed reality solutions for D365 Supply Chain Management over the last three years 4:00 – Feedback from interesting mixed reality scenarios and use cases in production, asset maintenance, or warehouse 7:30 – Why manufacturing scenarios are a good place to start with assessments and investments given what Microsoft has already built 11:00 – Tips for putting a mixed reality strategy in place 14:00 – The outlook for D365 Guides and Remote Assist 18:30 – Promising use cases of the future across the Dynamics 365 product line 19:30 – The importance of HoloLens 2 and plans for new demonstrations 22:00 – What Microsoft's AI push could mean for the future of mixed reality Visit mazars.us/microsoft to learn more about MazarsNow! Mixed Reality assessment, or email the team at bizapps@mazarsusa.com https://www.youtube.com/watch?v=dvdVBiVBa6M

After more than 30 years since its release, Essbase continues to be leveraged by hundreds of financial services companies to address key needs related to financial and management reporting, profitability, planning & forecasting, and other use cases. But it’s 2023, and many companies recognize the benefits of downsizing on-premises footprints and migrating to the cloud – whether their environments are managed by IT, financial systems, or finance. Alithya has helped numerous companies with digital transformation efforts to reduce complexity and operating costs while enhancing functionality for end users. Attend this live session to learn what it will take to migrate your Essbase applications to Oracle Enterprise Performance Management (EPM) Cloud Enterprise and determine what approach best fits your profile. https://www.youtube.com/watch?v=-i7vo38lSOY