In this episode, MSDW’s Adam Berezin sits down with Amanda Sherry, VP of Marketing at Western Computer, to discuss ISV relationships, marketing strategies, and the evolving Microsoft partner ecosystem. Amanda shares her insights on how SIs evaluate ISVs, the importance of thought leadership, and the growing impact of AI on customer engagement. Whether you’re an ISV looking to strengthen your partner relationships or a SI seeking innovative solutions, this conversation offers valuable takeaways. Key takeaways from the conversation:
1. How SIs evaluate and select ISV partners
2. The role of marketing and thought leadership
3. Successful ISV partnerships in action
4. The growing role of AI in ISV solutions ISVs looking to thrive in the Microsoft ecosystem must stay at the forefront of innovation, maintain a strong customer-centric approach, and consistently demonstrate clear ROI to their partners. Watch the full episode to dive deeper into these insights. More MSDW Marketing videos: https://msdwmarketing.com/videos/ https://www.youtube.com/watch?v=q_CYlbsItHM

Ever wondered exactly "Who's using Copilot?" In this exciting series of customer stories, hear firsthand how Copilot in #Dynamics365 is making a difference in industries around the world. Today, discover how Dyno-Rod SA is revolutionizing their business with cutting-edge automation and AI. Learn how Microsoft #Copilot's functionality is transforming their processes–and what they look forward to in the future. We are honored that Dyno-Rod is part of the #Dynamics365Community and we look forward to seeing what comes next in their customer story! Find more customer stories on our Dynamics 365 Community LinkedIn page: https://msft.it/6056Ulwzo https://www.youtube.com/watch?v=-e8UBhL7pWs

This episode is sponsored by Resco, hosts of Resco NEXT 2025. Resco has recently announced their upcoming Resco NEXT 2025 event, taking place in Valencia, Spain from May 19-21 2025. Our guest, Trevor Metcalfe, takes us through some of the plans for the event including speakers and hints at the agenda, which continues the focus on field workers and mobile, deskless scenarios This year's event is free to attend, and we discuss the history of the Resco NEXT dating back to year one in Boston and other memorable locations where the community has gathered in the past. Learn more here: https://www.resco.net/next/ https://www.youtube.com/watch?v=zWvVsAYuMQ4