This episode is sponsored by k-ecommerce, powered by MDF Commerce. On this episode we are talking about automation and e-commerce with Patrick Fusarini and Rich Fowler of k-ecommerce. B2B organizations face complex requirements in their commerce decisions, and Rich and Patrick tell us about what the requirements they are hearing from Dynamics 365 customers today. Many scenarios are driven by the D365 user's own clients, they explain. In a B2B context, those organizations want to be able to make their purchases with greater velocity and lower friction. Our guests provide some examples of D365 customers that are making that happen with k-ecommerce. We also discuss the relationship between automation and better data insights, and how partners can use that connection to improve outcomes further. Rich and Patrick share suggestions on how D365 customers can prioritize commerce needs, improve automation, and create a meaningful commerce execution plan. To learn more about k-ecommerce, check out k-ecommerce.com or try their interactive demo here. Catsports: How k-ecommerce transformed this online sports business: https://k-ecommerce.com/success-stories/catsports https://www.youtube.com/watch?v=faJMlYzg68M

In this inaugural episode of AI in Action, Microsoft Corporate Vice President Jonathan Hunt talks with Jacek Zniszczol, Global Digital & Technology Director of Commerce at The HEINEKEN Company. Together, they delve into HEINEKEN’s exciting journey with Microsoft, fueled by Dynamics 365 and AI, to transform more immersive, personalized customer experiences by digitizing the entire consumer journey, while setting a new standard in the industry. Timestamps
1:01 Get to know Jacek Zniszczol
2:55 Key learnings from HEINEKEN’s business transformation
5:26 The HEINEKEN-Microsoft partnership is built on trust and innovation
8:22 HEINEKEN’s vision for AI Key Links
• Follow Jacek Zniszczol on LinkedIn: https://msft.it/6057UOMt9 • Follow Jonathan Hunt on LinkedIn: https://msft.it/6058UOMti • Learn more about The HEINEKEN Company: https://msft.it/6059UOMtc • Learn more about Microsoft Dynamics 365: https://www.microsoft.com/en-us/dynamics-365
• Boost productivity with Copilot in Dynamics 365: https://msft.it/6051UOMtl #Microsoft #MicrosoftDynamics365 https://www.youtube.com/watch?v=y1GVw93qh8Q

Microsoft has made it clear that its Business Applications portfolio will now take an AI-first stance, but what does that really mean for customers, system integrators, and consultants? Dynamics Communities (DCI) is launching a new event this year that aims to take on the full scope of the Microsoft-centric discussion around agents and copilots with a newly imagined event, the AI Agent & Copilot Summit North America conference, running March 17 to 19, 2025 at the Hilton La Jolla Torrey Pines in San Diego. MSDW is a media partner for the event (register with our link for a $150 discount), and John Siefert, CEO of DCI, joins us on this episode to talk more about how his team envisioned this event based on earlier experiences and community feedback. John discusses some of the key opportunities for learning and networking that attendees can expect and how the sessions and tracks are optimized for various roles and scenarios. He also shares the latest news about Microsoft leaders speaking at the event, including CVP Brian Goode, VP Ray Smith, and Senior Director Cecilia Flombaum. We also touch on the beautiful setting of this event, Torrey Pines in San Diego, and how participants can get the most out of their time on site. References: Event site: https://copilot.summitna.com/ Register with MSDW discount: https://www.eventbrite.com/e/ai-agent-copilot-summit-na-tickets-936091594157?discount=MSDW150 Our event preview article: https://msdynamicsworld.com/story/event-preview-ai-agent-copilot-summit-na-2025-spotlight-future-microsoft-enterprise https://www.youtube.com/watch?v=nQdgGDW8PzQ