We're excited to share the incredible journey of Build-A-Bear Workshop, a beloved brand that has been adding heart to children's lives since 1997. With over 500 locations worldwide and a strong online presence, Build-A-Bear continues to innovate and delight customers of all ages. See how Build-A-Bear has revolutionized its operations with Dynamics 365. By integrating Dynamics 365 Finance and Dynamics 365 Supply Chain Management, Build-A-Bear has achieved unprecedented inventory visibility and efficiency. This transformation has streamlined their processes, from warehouse management to order fulfillment, ensuring that every guest's experience is seamless and joyful. The implementation of Dynamics 365 has allowed Build-A-Bear to optimize production and delivery times, enhance inventory accuracy, and improve financial traceability. This strategic initiative has not only increased operational efficiency but also paved the way for future innovations. Learn more: https://msft.it/6054WvDEG #Microsoft #MicrosoftDynamics365 https://www.youtube.com/watch?v=u60mJNmPEzk

This episode is sponsored by emfluence. Marketers frequently lead the charge for better data and more connected systems in an organization, especially as it relates to customer journeys. On this episode, David Cacioppo, president and CEO of emfluence, joins us to share some of his team's priorities as it relates to marketing automation strategy, especially in the Microsoft ecosystem. As a firm that delivers both technology and digital agency services, emfluence has been working to align their worldview with the strengths of Microsoft Power Platform, David explains. Dataverse has proven itself to be a strong core of applications. And he discusses ways that emfluence's clients are increasingly looking for ways to bring insights from first-party data to bear across more industry scenarios and in campaigns that blur the traditional lines between B2B and B2C scenarios. More from emfluence: Sign up for a free 14-day trial of the emfluence Marketing Platform: https://more.emarketingplatform.com/msdw https://www.youtube.com/watch?v=aZf64leKFuo

In this episode of the Biz Apps Marketing Minute, Adam Berezin from MSDW is joined by Megan McDonagh from Celigo. They discuss Megan’s journey from sales to partner marketing and now to revenue marketing, while sharing valuable insights on the evolving role of partner marketers and strategies to align goals with partners. Megan talks about her extensive experience in event and partner marketing, the differences between partner and revenue marketing, and the tactics she has found most effective. Key highlights from this episode:
1.The role of partner marketing Megan emphasizes the diverse skill set required for partner marketing, highlighting the need for marketers to understand a range of tactics from content creation to digital strategy. She shares her method of starting with the partner’s goals and finding creative ways to align Celigo’s strengths with them, rather than dictating Celigo’s objectives upfront. 2. How to build effective partnerships
Megan stresses the importance of creating “better together” stories with partners, which involves focusing on shared target audiences and goals. This includes considering both “to-partner” (education) and “through-partner” (joint marketing) strategies to ensure mutual success. 3. Balancing proactive and reactive marketing
Megan provides her perspective on balancing proactive planning with the flexibility to react to new opportunities. She explains how Celigo starts each year with a solid plan, while remaining adaptable to shifts in strategy and market demands. Learn more: https://msdwmarketing.com/videos https://www.youtube.com/watch?v=8V6M3tSio2Y