In this episode of the MSDW Marketing Minutes podcast, Adam Berezin welcomes Monica Hoyer, Director of Marketing at Emfluence, to discuss how ISVs and partners can leverage AI and marketing automation while maintaining a human touch. The conversation covers personalization, first-party data, omnichannel marketing, and AI-driven insights to improve customer experiences in the Microsoft ecosystem. Monica shares practical strategies for using AI to optimize marketing efforts, enhance customer interactions, and break down silos between marketing and sales teams.
Key takeaways from this episode: * AI and marketing automation should enhance, not replace, human connections * Aligning CRM and marketing automation bridges the sales-marketing gap * First-party data is the future of digital marketing * Omnichannel marketing requires consistency Learn more about marketing with MSDW: https://msdwmarketing.com https://www.youtube.com/watch?v=QrmdtcT9P7E

With a rapidly expanding portfolio of 60+ brands across 23 countries, Orkla Food Ingredients AS needed a unified digital backbone to streamline operations, boost collaboration, and scale efficiently. Disparate ERP systems were slowing cross-selling and warehouse operations, but Microsoft #Dynamics365 changed the game. "With Dynamics 365, we have total transparency and efficiency in sharing information and cross-selling—fueling our growth ambitions and profitability," says Steen Viberg, VP, Digital Operations, OFI. On track to have 5-6 go-lives per year, OFI is prepared to fully harmonize operations across all business units—enhancing efficiency, collaboration, and customer experience. Read the whole story today: https://msft.it/6059Uadbh #Dynamics365Finance #MsDyn365 #CustomerStory #Dynamics365Community https://www.youtube.com/watch?v=mtlPL2_i3c0

Transform customer service through automation with Microsoft Dynamics 365. The Customer Intent, Customer Knowledge Management, and Case Management agents for Dynamics 365 Customer Service and Dynamics 365 Contact Center help contact centers transform customer experiences across self-service and human-assisted service. • The Customer Intent Agent enables evergreen self-service by continuously discovering new intents from past and current customer conversations across all channels, mapping issues and corresponding resolutions maintained by the agent in a library. • The Customer Knowledge Management Agent ensures knowledge articles are kept perpetually up-to-date by analyzing case notes, transcripts, summaries and other artifacts from human-assisted cases to uncover insights. • The Case Management Agent for Dynamics 365 Customer Service streamlines case management to reduce handle time and ease the workload on service representatives. Learn more: https://msft.it/6052Ufzpr #Microsoft #MicrosoftDynamics365 https://www.youtube.com/watch?v=zZwA3cnNi2A