This episode is sponsored by Resco and their Resco Next 2025 event. Resco's annual event focused on advanced mobility, Resco Next, will be in Valencia on May 20 and 21 this year. The team has a variety of experiences planned, including a live podcast episode of Ambush on Air, the popular marketing-focused podcast series hosted by marketing consultant and NetStock partner marketing lead Sam Bush, our guest on this episode. Sam has established herself in the Microsoft channel as voice for thoughtful marketing and demand generation, with a focus on impactful, people-to-people campaigns and strategies. She also tells us about her focus on bringing B2B marketing to younger generations and the challenges and opportunities of that effort. And since MSDW is a media partner for the event, this episode offered a good opportunity to talk about some of the broader event themes we will be covering including advanced mobility software and services in the context of Microsoft Business Applications. https://www.youtube.com/watch?v=Jb35q36JfM0

Jukka Niiranen is a former Microsoft MVP and a current Power Platform expert, offering his services through his own firm and sharing his views regularly on social media and in his newsletter. On this episode, Jukka joins us to talk about how his career has evolved, his current work, his technology outlook, and a few hints at his upcoming licensing session at DynamicsMinds 2025 (where MSDW is a media partner). Jukka's career has evolved in the last decade from a consulting role with a Microsoft partner to founding a services firm to now opening his own consultancy. He also recently made the decision to end his 11-year streak as a Microsoft MVP and we discuss that experience. And Jukka shares some context on how the evolution of Microsoft Business Applications has shaped his advice to clients regarding AI, Power Platform, D365 apps, and more. Show Notes: 1:00 – Jukka's professional history, including his newest venture and the transition from CRM to Power Platform and low code advisory Clients in the low-code world are not exactly the same as CRM decision makers 4:30 – The emergence of Microsoft's low-code vision with the components that became Power Platform 7:30 – The ongoing separation in the Power Apps community between CRM-based and dev-based 15:15 – What Jukka has learned from looking at Microsoft's Ideas sites 17:15 – Experience after retiring his MVP status 26:30 – How Jukka's views in writing and advisory work overlap 28:00 – Jukka's presentation on Power Platform licensing at DynamicsMinds 2025 34:30 – What kind of AI conversations is Jukka having with customers today 43:45 – Security and governance issues as it relates to AI in enterprise software 49:00 – About Jukka's newsletter, Perspectives Plus Where to find Jukka: Newsletter: https://perspectives.plus/ Company: https://niiranenadvisory.com/ LinkedIn: https://linkedin.com/in/jukkaniiranen/ Bluesky: https://bsky.app/profile/jukkan.bsky.social Mastodon: https://mstdn.social/@jukkan https://www.youtube.com/watch?v=5b7h7A5VNtE

This episode is sponsored by Staedean. ERP solutions have evolved to support global supply chains, and they are put to the test each time new disruptions arise. Our guest on this episode is Luciano Cunha, CEO of Staedean, and he joins us to discuss his outlook on ERP solutions for manufacturers managing complex and changing supply chains. Luciano shares industry examples of Staedean's experiences and offers advice on how supply chains could evolve further in response to ongoing trade tensions. He tells us about why he recently wrote about the potential impact of tariffs in today's global economy, and we talk about how individual organizations can adapt and where they can find more optimization opportunities. More from Staedean: If you would like to understand what the weak links are in your ERP data processes in your supply chain, take STAEDEAN's Data Maturity Assessment. Luciano's article: https://www.linkedin.com/pulse/how-tariffs-disrupt-manufacturing-today-luciano-cunha-vy1pe/?trackingId=YxDDUJ5E2UEH0LjIQ4hWnQ%3D%3D Staedean: https://staedean.com/ https://www.youtube.com/watch?v=loSmsBevgw0