In this inaugural episode of AI in Action, Microsoft Corporate Vice President Jonathan Hunt talks with Jacek Zniszczol, Global Digital & Technology Director of Commerce at The HEINEKEN Company. Together, they delve into HEINEKEN’s exciting journey with Microsoft, fueled by Dynamics 365 and AI, to transform more immersive, personalized customer experiences by digitizing the entire consumer journey, while setting a new standard in the industry. Timestamps
1:01 Get to know Jacek Zniszczol
2:55 Key learnings from HEINEKEN’s business transformation
5:26 The HEINEKEN-Microsoft partnership is built on trust and innovation
8:22 HEINEKEN’s vision for AI Key Links
• Follow Jacek Zniszczol on LinkedIn: https://msft.it/6057UOMt9 • Follow Jonathan Hunt on LinkedIn: https://msft.it/6058UOMti • Learn more about The HEINEKEN Company: https://msft.it/6059UOMtc • Learn more about Microsoft Dynamics 365: https://www.microsoft.com/en-us/dynamics-365
• Boost productivity with Copilot in Dynamics 365: https://msft.it/6051UOMtl #Microsoft #MicrosoftDynamics365 https://www.youtube.com/watch?v=y1GVw93qh8Q

Microsoft has made it clear that its Business Applications portfolio will now take an AI-first stance, but what does that really mean for customers, system integrators, and consultants? Dynamics Communities (DCI) is launching a new event this year that aims to take on the full scope of the Microsoft-centric discussion around agents and copilots with a newly imagined event, the AI Agent & Copilot Summit North America conference, running March 17 to 19, 2025 at the Hilton La Jolla Torrey Pines in San Diego. MSDW is a media partner for the event (register with our link for a $150 discount), and John Siefert, CEO of DCI, joins us on this episode to talk more about how his team envisioned this event based on earlier experiences and community feedback. John discusses some of the key opportunities for learning and networking that attendees can expect and how the sessions and tracks are optimized for various roles and scenarios. He also shares the latest news about Microsoft leaders speaking at the event, including CVP Brian Goode, VP Ray Smith, and Senior Director Cecilia Flombaum. We also touch on the beautiful setting of this event, Torrey Pines in San Diego, and how participants can get the most out of their time on site. References: Event site: https://copilot.summitna.com/ Register with MSDW discount: https://www.eventbrite.com/e/ai-agent-copilot-summit-na-tickets-936091594157?discount=MSDW150 Our event preview article: https://msdynamicsworld.com/story/event-preview-ai-agent-copilot-summit-na-2025-spotlight-future-microsoft-enterprise https://www.youtube.com/watch?v=nQdgGDW8PzQ

In this episode, MSDW’s Adam Berezin sits down with Amanda Sherry, VP of Marketing at Western Computer, to discuss ISV relationships, marketing strategies, and the evolving Microsoft partner ecosystem. Amanda shares her insights on how SIs evaluate ISVs, the importance of thought leadership, and the growing impact of AI on customer engagement. Whether you’re an ISV looking to strengthen your partner relationships or a SI seeking innovative solutions, this conversation offers valuable takeaways. Key takeaways from the conversation:
1. How SIs evaluate and select ISV partners
2. The role of marketing and thought leadership
3. Successful ISV partnerships in action
4. The growing role of AI in ISV solutions ISVs looking to thrive in the Microsoft ecosystem must stay at the forefront of innovation, maintain a strong customer-centric approach, and consistently demonstrate clear ROI to their partners. Watch the full episode to dive deeper into these insights. More MSDW Marketing videos: https://msdwmarketing.com/videos/ https://www.youtube.com/watch?v=q_CYlbsItHM