Biz Apps Marketing Minutes, Episode #16: Channel Sales Insights with Microsoft MVP Rick McCutcheon

In this episode of the BizApps Marketing Minutes podcast, Adam Berezin welcomes Rick McCutcheon—Microsoft MVP and expert in sales process design and social selling—for a deep dive into modern channel sales strategies in the Microsoft Business Applications ecosystem. They explored the evolution of channel sales, the shifting dynamics between ISVs, SIs, and customers, and how partners can better educate, differentiate, and align with Microsoft to drive success in 2025. Here are three key takeaways from their conversation: * Partners must shift from reactive to proactive engagement * Thought leadership and specialization build credibility * ISVs and partners need to co-sell and co-market smarter More MSDW Marketing videos: https://msdwmarketing.com/videos/
MSDW: https://msdynamicsworld.com https://www.youtube.com/watch?v=9WmmxTzC3Cg