Biz Apps Marketing Minutes, Episode 12: Partner Readiness for 2025 with Erica Hakonson

In this episode of the BizApps Marketing Minutes podcast, host Adam Berezin welcomes Erica Hakonson, Founder and CEO of Maven Collective, to discuss how Microsoft partners can stay competitive in 2025. The conversation explores differentiation strategies, the impact of AI and Copilot, leveraging Microsoft’s partner programs, and the role of AppSource in expanding market reach. Key highlights from this episode:
1. Standing out in the Microsoft partner ecosystem
2. Aligning with Microsoft's priorities without losing your identity
3. The growing importance of AppSource & Microsoft Partner Designations
4. AI's role in marketing and business growth As partners navigate a rapidly changing ecosystem, Erica’s insights reinforce that success lies in balancing innovation with strategic execution, ensuring that partners not only adapt but thrive in the evolving Microsoft landscape. https://www.youtube.com/watch?v=A6mKtIXFvQ4